Why Your Logo Is Important For Digital Marketing?
Where would Nike be without a swoosh design, Apple Inc. without their bitten apple and Starbucks without the mermaid?
Logos anchor a company’s brand and is considered as one the most valuable part of any company’s digital marketing strategy. Logos represent the company’s identity with the help of colours, fonts and symbols.
- Builds Corporate identity and Trust – If your brand’s logo is displayed in your advertising efforts repetitively, it helps to increase the trust, identity, sales and revenue of your brand simultaneously.
- Connects with your customers – Your logo helps to bridge the connection between your business and your customer. Showing your deals of the day without a logo is not going to be impactful as what it would be if you did include your logo.
- Enhances Brand Exposure – A well designed logo enhances the exposure of your brand both nationally and internationally.
Tips for designing a company logo
- Take Advantage of the shape Psychology
- Circles convey a sense of community, unity and completeness
- Square show balance, professionalism and security
- Triangles depict power, masculinity and stability
- By creating the right colour personality for your logo design you will be helping to communicate values to your customers.The colour of the logo can increase your brand recognition by 80% and brand comprehension by 73% online.
- One must ignore trendy fonts and design elements. Instead, you must bank on logos that are simple and relevant. Great logos are timeless and work as an asset in the long run.
Importance of Professional Logo Design
Graphic designers are well versed with fundamental elements required for creating a creative logo design for your digital marketing needs. In order to have an effective logo online, you must prepare the logo in JPG, EPS and Vector. Getting your logo designed by a professional helps to get the right impact and connectivity in your logo.