Influencer Marketing - Blog

5 Reasons To Use Influencer Marketing

What is Influencer Marketing?

Influencer Marketing is the process of identifying, searching, engaging and supporting the people who help in creating high impact conversation with the customer about your brand, product and services. It helps in creating brand specific, engaging, authentic and relevant content for your customers.

The utilization of influencers has become much easier with the help of internet. It is a cost-effective strategy that every small business can afford.

Studies say that nearly 81% of people are influenced by their friends’ social media posts.

92% of people trust personal recommendations over brands even if they don’t know the individual making the recommendation.

Influencer Marketing works for many reasons : 

1) It’s powerful and has a strong impact – Influencer marketing has the power to leverage the specific brand by word of mouth at large scale through personalities that consumer already follow and admire.

2) Works for any business in any industry – Whether your business is producing nutritional supplements, selling cars or consulting services there is always a significant number of influencers that can help to promote your business.

3) Helps build an audience – Building an audience takes a long time but Influencer Marketing is a proven shortcut. The marketer’s content is shared across various platforms which expose the brand to entirely new audience.

4) Boosts SEO – It can significantly help to boost your brand’s search rankings. The more people address or name your brand on social media the more popular you become on Google and other search engines.

5) It’s Native Advertising – Influencer Marketing is native advertising which places brands and products within the organic content which helps in creating a pleasurable experience for your customer and aids as a powerful marketing solution for your brand.

If you have not been marketing your business using Influencer marketing, get started today!

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